Having worked up some identity ideas for Juel, the next part of the brief was to create an advertising campaign for the company. I reassessed my initial ideas and went back to Juel before finalising the graphics and layout for their advertising campaign. As they are a small start-up I didn’t want to create anything big-budget, and I needed to make the advertising (including the text and graphics) relevant to their target audience. Juel’s ideas about who their target audience are changed a little and my ideas for their identity and packaging, and subsequently advertising, changed with this.
Good things come in small packages
The first part of our second Level 3 project asked us to design a logo and packaging for a “healthy chocolate bar”. Having worked on Nookie’s corporate identity over the summer, I asked if I could focus instead on a start up jewellery company – Juel. I researched the market, created a moodboard of my inspiration (all borrowed from images online), redesigned an established logo so that I could explore my ideas further, and then worked the logo and packaging designs up into a design board. We had to present the project as we would to a client…
Music to my ears
It’s the end of 2013 and the end of my first Level 3 project. We had to design four lyric cards (or a little booklet) for a compliation CD made up of tracks picked from a list of pieces of music chosen by classmates. Below you can see the the booklet, including the covers and filler page, plus the jewel case covers, all complete with printer’s marks.
Concepts for the CD cover/cards project
BTEC Subsidiary Diploma in Art & Design (Graphic Design) Level 3 at WAES and our first project brief asked for lyric cards (or a little booklet) and a CD cover for a compliation EP/album made up of tracks picked from music chosen by classmates. These are some of my preliminary sketches…
Creating characters for digital animation or video games
One of the last modules in our L2 Creative Media course at KCC involved designing characters for digital animation or video games. I took inspiration from Superflat Art and created different characters in different environments and in different poses and even explored creating patterns with some of the characters…
Nookie Bar
I used my final Level 2 college project to come up with some preliminary packaging and branding/corporate identity ideas for the Rowe brothers and their fabulous naughty but natural Nookie Bars…
WAES Exhibition at the Mall Galleries
I was lucky enough to have two pieces of my work selected for the WAES end of year show at the Mall Galleries…
End of year looms + it’s chaos!
Even the hob became a work station as I tried to finish off four final projects at once in my little flat. And it only got worse!
Exploring Pattern
In exploring packaging that might appeal to children I created some animal based patterns in bright colours as well as starry patterns in more neutral tones…
richmondbellarchitects.com
I worked up an HTML website for a friend launching his new architecture practice. He came to me with so much of the design already in his head, which made it nice and straight forward for me. The initial response has been great and he’s been really pleased with the outcome which is very good news!
jemimaalice.me 