Category Archives: College Work

Another Portfolio Website…

Part of the brief for this last project included creating a simple portfolio website. I wanted to base the site on my book layout and content for the time being, until my portfolio became more extensive. Originally, I wanted to create a book within a book, but I now came up against various problems.

For a start some of the different types of gallery software compresses text and line to such an extent that the text within my pages would not be legible. In addition, my book layout had text coming over the borders at all angles, making it difficult to add html text to text-free images of the pages. The “jotted note” feel was integral to the design and the feel of the book so I either compromised on the graphics, or the feel of the book.

In addition, I had based my book layout on web design, which meant each page had a thumbnail navigation. If I put this into a gallery, would people assume they could click on the thumbnails? Would it annoy them that they couldn’t? Or would they be drawn in by a website within a website. I was very tempted to go with the last assumption, as it would be a far more interesting layout and make my life much easier! But in reality, I feel that I would need to build the gallery from scratch so that each thumbnail would also be “clickable”.

For now, I have created PNGs (of the pages rather than the spreads) from In Design, and then optimised the large PNG files in Photoshop, so that they could run on the web without too much delay (even the gallery software couldn’t cope with them as they were). I also extended the canvas horizontally on both sides of the image to the full 800px width of the gallery, so that the arrows of the gallery wouldn’t obliterate any of the illustration itself. The text isn’t as clear as I would like it to be, but it is not completely illegible either. That said, as per my previous observation above, I feel I would in any case need to create each page of the gallery as a new html page and link them together, in order to attain full functionality and optimum legibility. I didn’t have enough time to do this for this project, so I have used Easy Rotator’s software, which meant that I could run the entire website from one html page. I have managed to provide contact details and further information about my work from the navigational menu in the footer, which includes email, facebook, twitter and my blog.

I coded the site so that the content centres vertically and horizontally. The wrapper was only 700px, so nearly all the content should fit onto even a smaller screen. Below are screenshots from Firefox in full screen mode. The top image is from my laptop screen and the bottom image is taken on a 22 inch screen. The site is incredily simple and I’m sure I would change things if I had time to tinker with it further, but it shows the book and my work. I just need to check the image quality of the content further and make sure that the gallery software works on all popular browsers.

WAES L3 SITE 4WAES L3 SITE 2

The Fashionable Girl’s A to Z of London

Our final Level 3 project brief asked us to create a book. I had to meet an earlier deadline so I decided to keep things relatively simple and create a sort of portfolio book which might be useful for clients/in interview and which would help me to hone my ideas for an online portfolio. Most of my work to date is feminine and delicate and often focuses on the female subject so I decided to create the book around an A to Z of girls names, linking in London place names and landmarks within the text to give the book an another dimension. I went back through past work and pulled out anything I felt I might like to use or re-edit, and once I had this little collection in front of me, I looked at what additional work I might like to create. I decided that I would like more vector work as much of my earlier work was raster, so I created or re-created much of the work in Illustrator, although I added pattern or texture in Photoshop. I looked at different layouts for books, magazines, newsletters and websites and really liked the functional simplicity of many of the website layouts. After much exploration, I decided to create a web-style layout within a book, using thumbnails and coloured borders as web navigation might. My work needed to be grounded on the page and so I cropped the images and used borders. When cropped my work often become far more powerful, despite the fact that some of the detail is missing. Although the text may be a little blurry, if you click into the first image below, you can flick through the book on screen…

Advertising with sparkle

Having worked up some identity ideas for Juel, the next part of the brief was to create an advertising campaign for the company. I reassessed my initial ideas and went back to Juel before finalising the graphics and layout for their advertising campaign. As they are a small start-up I didn’t want to create anything big-budget, and I needed to make the advertising (including the text and graphics) relevant to their target audience. Juel’s ideas about who their target audience are changed a little and my ideas for their identity and packaging, and subsequently advertising, changed with this.

Good things come in small packages

The first part of our second Level 3 project asked us to design a logo and packaging for a “healthy chocolate bar”. Having worked on Nookie’s corporate identity over the summer, I asked if I could focus instead on a start up jewellery company – Juel. I researched the market, created a moodboard of my inspiration (all borrowed from images online), redesigned an established logo so that I could explore my ideas further, and then worked the logo and packaging designs up into a design board. We had to present the project as we would to a client…

Music to my ears

It’s the end of 2013 and the end of my first Level 3 project. We had to design four lyric cards (or a little booklet) for a compliation CD made up of tracks picked from a list of pieces of music chosen by classmates. Below you can see the the booklet, including the covers and filler page, plus the jewel case covers, all complete with printer’s marks.

Creating characters for digital animation or video games

One of the last modules in our L2 Creative Media course at KCC involved designing characters for digital animation or video games. I took inspiration from Superflat Art and created different characters in different environments and in different poses and even explored creating patterns with some of the characters…