Brief:  To create an advertising campaign for Juel Gemstone Jewellery, both online and in print.

Response:  I met with Juel again and they revised some of their initial ideas on target audience. I adjusted my artwork and reworked my ideas for corporate identity to fit these changes. I then created an advertising campaign with a budget which might work for a small start-up like Juel, including a facebook profile and advert, a simple animated GIF which could be used as a web banner, a large-scale banner which could be used at trade fairs, and some promotional postcards. The advertising solutions are presented in a slideshow when you click into one of the thumbnails below.