Brief: To create gift packaging for the gift shop and serviettes for two different cafes or restaurants at The British Museum.
Response: After spending a couple of days sketching in the British Museum and researching the exhibits, plus packaging and serviette design further online, I started to develop my designs and artwork. I decided that I wanted to create a gift box of postcards, two different pillow boxes for the accompanying loose pens, adding gift tags too, plus the two napkin designs.
I created the packaging templates using the Pen Tool in Adobe Illustrator before starting to plan the designs themselves. I layered up the different sketches I had made at the museum, and from this I created a clean collage style of simple line drawings with soft and delicate patterns and fills so as not to overpower the outlines. Each design was unique, but clearly related to the other designs in the same range.
And when it came to the napkins, I communicated the difference between the cafe and the smarter restaurant in my designs. I used an image of a market girl serving oranges in the more eclectic design I created for the cafe serviettes, with bright pops of colour. The restaurant napkin design, on the other hand, was cleaner and more classic with an elegant centred and symmetrical butterfly motif.











