The first part of our second Level 3 project asked us to design a logo and packaging for a “healthy chocolate bar”. Having worked on Nookie’s corporate identity over the summer, I asked if I could focus instead on a start up jewellery company – Juel. I researched the market, created a moodboard of my inspiration (all borrowed from images online), redesigned an established logo so that I could explore my ideas further, and then worked the logo and packaging designs up into a design board. We had to present the project as we would to a client…